Email marketing strategy for brands who’ve already earned attention, and want it to pay off.
I’m Joy, an email marketing strategist and copywriter for coaches, consultants, and DTC brands. Here’s a look at the work, the results, and how I got here.
About me
I started in 2022 as a marketing & tech VA… building funnels, running ads, and managing launches for coaches and consultants. Somewhere in that work, I noticed the bottleneck was never the tools. It was the message.
So I moved into copywriting and buyer psychology, and I’ve been there studying digital marketing, funnel strategy, and email formally, and applying it inside real client accounts.
Today I help service brands and DTC brands turn quiet, already-built audiences into consistent revenue through email strategy, campaigns, and the customer journeys that connect them.
Samples of the work
Not “I wrote some emails and sales went up.” Here’s the problem, the diagnosis, and what changed.
Lead-gen funnel + email automation
Marketing strategy development, campaign creation and automation, and a lead-generation funnel built around a quiz and waitlist.
21-email launch sequence
A masterclass promotion strategy built on pain-point storytelling rather than discount pressure.
More in the sample library
What clients say
The kind of feedback that matters most — from the people whose revenue was on the line.
“You went above and beyond to ensure that our goals, hopes, and aspirations became realities. Many of the programs we undertook this year wouldn’t have materialized without your relentless dedication and unwavering commitment. You have exemplified what marketing support should be — partnering with visionaries and seeing them through to execution.”
Experience
Two years of hands-on work inside real campaigns, workflows, and CRMs — not just theory.
Direct Response Copywriter & Marketing Assistant
- Built and maintained GoHighLevel workflows — triggers, tagging, segmentation, CRM organization
- Generated 474 leads in 30 days through paid-traffic and lead-magnet optimization
- Re-engaged a dormant list over 90 days, contributing to a high-ticket sale
Conversion Copywriter & Launch Strategist
- Built welcome, reminder, onboarding, and sales sequences in Kit and Flodesk
- Contributed to ~5X ROI on a launch marketed to an existing list
- Supported a membership launch that filled in 21 days with 300+ subscribers
Education & Certifications
- BSc, Mass Communication — National Open University of Nigeria
- Email Marketing Mentorship — Sapphire Learning Hub, 2025
- Profitable Funnel Retreat, 2025
- Digital Marketing & Tech Skills — Digital Pro Academy, 2023
Platforms & Tools
- GoHighLevel, ActiveCampaign, Klaviyo, Kit (ConvertKit)
- Flodesk, Mailchimp, MailerLite, Systeme.io
- Google Analytics, Meta Business Suite, Canva
Next steps
Here’s exactly what happens when you reach out.
Fill out the questionnaire
A short intake form so I understand your needs before we talk.
Schedule a clarity call
We talk through pain points, targets, and whether we’re a good fit.
Sign a contract
Proposal, invoice, and contract based on what we agreed.
Off we go
Strategy, mapping, onboarding — the work begins.